LondonEdge – Business Design Centre
February 11th /12th 2018
The Business Design Centre just up the road from Angel tube station is the perfect home for LondonEdge. The building fits the theme like glove to hand and this year’s February event saw an eclectic mix of brands once again filling the venue.
It’s great to see the catwalk shows offering a tantalising look at what will be on offer in the spring and summer. It is equally great to see so many independent traders at LondonEdge too. You will often find that it’s with these entrepreneurs the really cutting edge but still practical designs are to be found.
Catching the eye this year are stalwarts such as Collectif and Phaze along with Lolo Ramona and Angry Itch. Jawbreaker had real wow factor on the catwalk too. Their 2018 range drew many nods of approval from the watching audience.
The Alchemy stand was loaded with the sort of high quality goodies they’re known and respected for while the sheer range of vegan option apparel and cosmetics was a sign that things are changing in the fashion world quite dramatically. There was also plenty of darkness on offer too. Black after all never goes out of fashion.
Devolution’s Olivia Tansley picks her five favourite stands of the event.
Olivia has been working at Devolution Magazine as part of her BTEC in journalism.
Here she picks out the five stands that really made an impact on her….
Sourpuss
The new ranges displayed on this stall were creative, and amusing. When approached the exhibitors were welcoming and accommodating. It was also a bonus to see how enthusiastic they were about their company, and their products. The highlights of this stall were the Arsenic and Cyanide salt and pepper shakers, and the Go Fuck Yourself welcome mat.
Manic Panic
Manic Panic had their colourful stand at London Edge once again. They managed to attract a lot of attention and much of this may have been down to the vibrant colours. They also offered a goody bag with a free sample of dye too.
Collectif
Parasols, purses, and pumps. These are just a few features of the memorable collection presented by Collectif this year. Cute pastel colours paired with a discreet Harry Potter theme made Collectif’s stand one not to miss.
Phaze
Who knew that quality could be so affordable? If you’re looking for daring on trend clothes but are limited by budget, look no further than Phaze clothing. Their plague masks were especially impressive, and their whole stock was definitely unique.
FromNicLove
This stand was an all-round favourite. Stylish and current with 100% vegan and biodegradable glitter, FromNicLove is a shining example of what every company should aspire to be in terms of modern trends. And they also make you pretty.
The next London Edge will take place on September 2nd and 3rd at the London Business Design Centre
Images C/O Gary Trueman Photography