LondonEdge: Supporting Global Lifestyle and Creative Businesses for 20 Years
1999… a year of great things and new beginnings. The introduction of the Euro, Panama regained the Panama Canal, attack of the boybands, The Matrix and we all had to catch ‘em all as Pokemon fever swept the nation, just as a brand new global fashion commercial platform was set to take the world by storm, LondonEdge.
The joining of minds of exhibition expert Carole Hunter and gothic jewellery brand creator, Sandra Phillipson, LondonEdge was the response to an urgent need to include and respect the lifestyle and alternative markets. For too long subculture brands had been pushed into a corner at the back of mainstream shows and they were crying out for a solution.
Today, LondonEdge is one of the longest running British fashion exhibition in the industry and the team and their exhibiting and retail partners have a very special reason to celebrate. It’s 20 years since this beacon of creative fashion and lifestyle came into being.
Moving swiftly into their third decade in business, TeamEdge look forward with excitement to the future for this hub of global lifestyle fashion. Continuing to adjust to reflect the latest trends, allowing the business to change and evolve, LondonEdge always has and always will support and include creative small to medium businesses looking for their big break into the industry.
But, let’s reflect on what has already been achieved. During their incredible voyage, LondonEdge boasts:
40 UK Exhibitions
1 Berlin Event
2 New York Shows
3 Las Vegas Festivals
1 Global Lifestyle B2B Digital Platform
Now a global platform for alternative designers to showcase their work to retail businesses from over 60 countries who’ve attended LondonEdge over the past 20 year. That’s an average of 30 countries attending each show. Welcoming companies from every continent, including Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Iceland, Israel, Italy, Japan, Lithuania, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland & the USA… the list is endless!
Managing Director of LondonEdge Carole Hunter is proud of what she and the team have achieved in the past 20 years:
“Time has just flown, it’s hard to believe that it’s been 20 years… let alone that this is show #40 in the series. All those years ago when we started LondonEdge, it felt like a pipedream and we could never have imagined the awesome journey that it would take us on. Today, we are so proud as a team of all that has been accomplished. To have embraced & unified the alternative fashion industry in the UK is no mean feat but to have become a global brand with shows around the world and an online incarnation is so much more than we could have ever hoped for. We’re proud to be established as one of the longest running British trade shows and long may it continue.”
LondonEdge will run on 1st-2nd September 2019 at The Business Design Centre, Islington London N1.