Dom Harrison (Yungblud)
Launches Debut Fashion Brand B.R.A.T
(Beautifully Romanticised Accidentally Traumatized)
Designed By Dom Harrison And Jesse Jo Stark
First Limited Collection ‘Gobshite’ Available Now
Internationally acclaimed musician Dom Harrison, known as YUNGBLUD, has launched his debut fashion brand B.R.A.T, and its first collection designed by Domand Chrome Hearts creative director, Jesse Jo Stark.
Today, the first limited collection ‘Gobshite’ has been unveiled and is available to buy here.
Dom explains his vision for B.R.A.T: ‘Taking inspiration from my own bespoke pieces that Jesse Jo and I made to wear on tour, this collection plays with shapes, textures and patterns blurring boundaries to draw on the different creative scenes that have always influenced me – punk, noir, tailoring, sportswear, I love it all. I wear my trousers high, my shirts boxy and I accessorise to add more. Just as I do with music, B.R.A.T will seek to bend the rules of fashion and experiment.
It was essential to me that we focus on creating pieces that will stay with you. Clothes to treasure that last and even get better with age as they soften to your shape and reflect your every day. I’ve carefully chosen the fabrics, the cuts and finishes for every piece, right down to the placement, threads, patches and fastenings to make quality garments that are playful and intentional.
I want to create clothes that feel unique, loud and unapologetic. These garments are for anyone who has been made to feel like they are ‘too much’. The Gobshite collection has been made to eat, sleep, party and fuck in. To wear to a gig, to AA or to church. A reminder to wear your experiences and your heart on your sleeve with pride.’
The ‘Gobshite’ collection consists of eight vibrant pieces that evoke the punk spirit:
Gobshite Jacket – a cropped harrington jacket with decorative canvas patches, safety pins and pin badges – available in leopard print and black twill
B.R.A.T Hoody – slogan hoody in oversized fit
The 100 Club – striped mohair jumper in raglan fit with pin badge
Neo-Shirley – black pleated kilt with white B.R.A.T logo across front, leather motif at the back
Artful Dodgers – black pinstripe ¾ shorts with decorative canvas patches, leather motif and safety pins
New Normal – mesh long sleeve top with thumb holes and chest graphic
Stoogie Tee – printed tee with graphic on front and a distressed finish
In addition, three accessories’ designs are available in the form of B.R.A.T slogan ‘Bit Stabby’ badges, knee-length punky ‘Odd Socks’ and the devilishly designed ‘G’ma Rita’s Little Devil’ beanie hat.
Follow B.R.A.T on social media:
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